When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

Updated 18 October 2020 "Happy Holidays!" – They'll be on us faster than we think, and your clients will definitely want their books, boxes, albums, frames, canvases and prints in good time. "Go to the front of the line!" — that's what we recommend every year. Our orders go up 3-400% before Christmas, and, since most of what we do is handmade to order, we publish these guidelines in the interests of a low-stress lead-up to the holidays. Don't worry though — these are guidelines, not deadlines. We  generally get orders out that we receive  To View More >>

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

Last Update 12 August, 2020 Hi everyone, As you may know, after a local community outbreak Auckland is back to Covid Level 3, at least until the end of this week, with the rest of New Zealand at Level 2. As previously, we are able to continue working under Level 3, but with certain limitations: — All our “desk-based” staff, including customer support, order processing, admin, colour correction and album design can now work from home, and will continue to do so. — We cannot allow customer contact of any kind. That includes order pickups from the Bindery. — Our Bindery To View More >>